CLEP Principles of Marketing Exam Guide

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[Electronic Document] The Principles of Marketing exam deals with the role of marketing in society and within a firm; understanding consumer and organizational markets; marketing strategy planning; the marketing mix; marketing institutions; and selected other topics such as international marketing, ethics, market research services, and not-for-profit marketing. The exam is 90 minutes long and includes 100 multiple choice questions. This examination guide contains a complete exam description, including knowledge and skills required, 46 sample questions and answers, test-taking strategies, scoring information, and study resources. In addition to the examination guide for Principles of Marketing, you will receive three files at no extra charge that contain chapters from the Official Study Guide to the CLEP exams: Preparing to Take CLEP Examinations, Taking the Examinations, and Interpreting Your Scores.